Websites need continuous improvement. There are many reasons to redesign one's site. The reasons may vary from the unattractive look and feel of the site to content, which is not well written, the navigation may not be proper or the theme is not addressing your target audience. The site may be perfect in these terms but may not have been designed to keep search engines in mind.

Whatever may be the reason, the site will not fetch the business that it should have been doing. With our years of experience in designing and re designing the web sites, here are a few tips you can use to evaluate your web site and see your existing web site is appropriately designed.

» Find the reason why are visitors coming to your site now. Is it information that or are looking for products or services sold on your site. Evaluate if the purpose of their visit to site is being fulfilled.

»  Have you visited your competitor's website? Do you know whether they are getting more business from the site than you? What is that they are offering on their web site, which you are lacking?

» Do visitors remember your site? Do they book mark your website? Does your website communicate with your clients what exactly you wish to tell your customers?

» Do you read the content of your website time and again? Is it being updated with the changing needs of the time, or is it still the same one that you designed few years back? Content is probably why most people come to your site. It should be clear and well written. Check if the content of your site is up to date and is in tune with the requirement of the time.

» How do I redesign my site and write my text with the search engines in mind? Decide on keywords. This is a new concept that really only applies to redesigning or developing websites. It may not even apply to all websites, but to those who are depending on search engines this is an important point. The concept is to get good rankings on search engines with different keywords. Since many pages on your site can be indexed with a search engine this becomes an important strategy in attracting visitors.

»  Look at your site statistics and see if the keywords entered by your visitors are matching the three target audiences you just listed. If not, then the redesigning needs to help move the site content, design, and promotion towards the target audience. You may be fooled to think that you are getting a high number of visitors but many of them may not be the kind of visitors that are important to your company or organization.

» How easily can your visitors find what they need? Or how long does it take for them to come back to the page that they are interested into? The bottom line is whether the navigation of your site is done appropriately or not? A site with well-designed navigation tools is not only user friendly and thus attracts users to come and visit the site time and again, it helps them make your product and services understand well.

» Do your visitors feel that they are visiting a web site, which is active, and is done by the people who are up to date with the latest news? If you are waiting in an office for some one and find old stack of news papers on the table, you might wonder about the company's or the person's competence. Similarly, a website which was updated in 1995 might give your visitors a bad impression about you.

»  Is your web site interactive? Can the visitors send their information to you or can they communicate with you effectively? Do they have to write back for each and every question they have in their mind or you have provided them with the probable question that they would have in mind while they visit your site.

»  How long does it take for your site to down load? Site speed and server speed is the major bottleneck on the Internet. Only so much information can travel through a small phone line. This is what limits the size of pictures, amount of sound, and many other aspects of the Internet.

Carefully analyze all this and see how your web site fares in all these questions. If you think that these things are missing on your site, this might be the time you should think about redesigning your web site.
A glimpse of the sites that we have redesigned:
Logos of the sites we have redesigned/ done

Please contact us with your existing web site and requirements in mind. We will get back to with our suggestions and a complete fresh new look and features to your website.