We have helped transportation companies build persuasive Web sites that increase online bookings, preserve margins, and reduce call center costs. Using content effectively can also improve customer loyalty. With the eTravel solution, transportation companies can:
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Increase per-passenger revenue by cross-selling or up selling more expensive seats, additional legs, meals, return travel, or future travel during the online booking process. |
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Update customers online, via email, or by mobile about delays and schedule changes to increase loyalty and return rates. |
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Use passenger travel history, geography, or other information to make promotional offers to book travel (e.g., we know it's cold in Boston. Go to Florida this weekend for just $99!). |
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Help online consumers plan itineraries or choose destinations rather than just look at schedules and rates (e.g., can I get to ski country this weekend for $300?). |
Hotels, resorts, and destinations
Hotels, resorts, and other destinations face a lot of competition in most markets so they need to use the Web to aggressively target and persuade customers to book. And while on-site bookings offer higher margins, these organizations also need to leverage a diverse sales channel that includes travel agents and partners. Our e travel solution makes it easy for these companies to use persuasive content to:
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Match and target offers to specific customer segments based on previous visits, expressed interests, time of year, geography, or other demographic information to convert lookers to bookers. |
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Increase total size of booked packages with content-rich booking procedures that upsell or cross-sell better rooms, meal plans, live entertainment, day trips, or additional nights. Forrester Research notes that, |
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"detailed information that clearly communicates tangible benefits will spur a portion of Bookers to trade up to more profitable trips or services" with an estimated 39% of bookers willing to pay extra for better-quality products and services. |
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Create customized extranets that personalize content, offers, promotions, and services to increase loyalty and revenue from high-margin customers and partners. (e.g., a resort extranet for travel agents that offers incentives, special packages, and other customized offerings to increase bookings). |
Travel agents and tour operators
As the Web gives consumers the ability to plan and book trips themselves, the role of traditional travel agents and tour operators has changed. Those that don't adopt business models to the Web are likely to be irrelevant. For those that do, the Web facilitates customization, specialization, and flexibility. With our e travel solution, these organizations can use persuasive and dynamic Web experiences to:
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Meet buyer demands for high-end service when they purchase big-ticket items such as cruises, tours, and complex trips. Let customers have lots of options in viewing, customizing, and booking travel online. |
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Guide customers through complex decision-making processes, such as planning a cruise to choose dates, rooms, side trips, meal plans, evening entertainment, and related travel. Make it easy for them to comfortably make these decisions online. |
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Ensure the Web site supports dynamic packaging with dynamic content that matches content to customer interests. |
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Serve high-value corporate customers with customized extranets. |
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Our eTravel Solution enables travel companies of all types to:
Create Persuasive Content
Manage Multiple Media Types
Let Marketers Build Campaigns and Manage Delivery
Analyze Site Activity & Conversion Rates
Manage Content Once for Delivery to Multiple Sites and Channels
Here's a glimpse of the companies to whom we have provided the complete travel solution:
If this impresses you, please contact us with your requirements.Our sales team will get in touch with you shortly
Advantages e-travel
» Boost your Sales
»Reduce your Costs
» Increase your Productivity and Profitability
» Improves Customer Satisfaction and Build Repeat Business |
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